Overview
What is AB Tasty?
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their…
Great tool, great customer support. Great return on investment
Fast way to test our hypotheses
The perfect optimization tool
AB Tasty: Easy to use
No need for gut feeling anymore
MagnifiCRO working with AB Tasty has always achieved great results!
Great tool, easy to use, 100% recommend
Why we chose AB Tasty
A/B Tasty can help us to create better user experience
I like the tool but I need more assistance
Split Testing Review
Easy to work with & reliable.
AB Tasty Review
Great platform with a wide variety of features
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- a/b experiment testing (20)9.191%
- Conversion tracking (19)9.191%
- Traffic allocation control (19)6.262%
- Test reporting (20)5.858%
Pricing
What is AB Tasty?
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 9.1a/b experiment testing(20) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 10Split URL testing(13) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.6Multivariate testing(17) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 8.6Multi-page/funnel testing(15) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 7.9Mobile app testing(4) Ratings
Ability to run tests to optimize mobile applications.
- 7.5Visual / WYSIWYG editor(16) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 8.6Advanced code editor(6) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 5Page surveys(3) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 9.1Preview mode(7) Ratings
Preview your experiment before running it live on your site or app.
- 9Test duration calculator(1) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 9Experiment scheduler(4) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 8.9Client-side tests(7) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 8.2Mutually exclusive tests(2) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.2Standard visitor segmentation(18) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 6.5Behavioral visitor segmentation(16) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 6.2Traffic allocation control(19) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 8.2Website personalization(17) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 7.3Heatmap tool(8) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 7.6Click analytics(16) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 8.5Scroll maps(8) Ratings
Scroll maps display how far down the page users scroll.
- 9.1Conversion tracking(19) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.6Goal tracking(19) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 5.8Test reporting(20) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 6.1Results segmentation(18) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 7.1Experiments results dashboard(7) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is AB Tasty?
AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. Their optimization platform enables marketing and product teams to turn website visitors into customers, subscribers or leads, with the goal of driving outstanding user experiences. The vendor states their customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.
Testing and personalization
Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:
- A/B and split testing (classic testing)
- Multivariate testing (combination testing)
- Multipage (funnel testing)
- Personalization
Personalization Widget Library
This dynamic widget library allows users to add features such as pop-ins, surveys, chat functions, and countdown banners.
AB Tasty Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Page surveys
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Heatmap tool
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Search Engine Optimization/Marketing Integration
- Supported: Integration with CRM or DMP software
AB Tasty Screenshots
AB Tasty Video
AB Tasty Integrations
- Adobe Marketing Cloud
- Crazy Egg
- Google Analytics
- Kissmetrics
- Webtrends Analytics
- Piano Analytics
- Mapp Intelligence, powered by Webtrekk
- Tealium AudienceStream now Customer Data Hub
- Woopra
- GoSquared
- Heap
- Commanders Act TagCommander
- Mixpanel
- SessionCam (discontinued)
- Contentsquare
- Mouseflow
- Clicky
- Comscore Ad Metrix
- WordPress
- PrestaShop
- Drupal
- Twilio Segment
- Slack
- Fullstory
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Magento Commerce Cloud (formerly Magento)
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Advalo
- Baidu
- CNZZ
- Comscore
- Coremetrics
- Econda
- Eulerian
- Heap Analytics
- Matomo (formerly Piwik)
- Adobe Analytics / Omniture
- Universal Analytics
- Webtrends
- Yandex
- Ysance
AB Tasty Competitors
AB Tasty Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China |
Supported Languages | English, French, Spanish, German, Dutch, Polish |
AB Tasty Downloadables
Frequently Asked Questions
AB Tasty Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 10% |
Mid-Size Companies (51-500 employees) | 70% |
Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(88)Attribute Ratings
Reviews
(1-25 of 26)Great tool, easy to use, 100% recommend
- Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
- Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
- Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
- Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
A/B Tasty can help us to create better user experience
- Very responsive and professional support, every time we have questions the answers are found, they answer quickly.
- Fairly easy to use, also people without development background can manage to do tests with the editor.
- Dealing with dynamic elements is quite complicated and usually requires developers help.
- We are waiting to get the heatmap back, it would bring additional value to see where in the page users have been clicking elements.
Split Testing Review
- Graphs.
- Split Testing.
- The old graphs were better.
- More in-depth reporting.
Easy to work with & reliable.
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
- User interviews. This is currently not something any AB testing platform is doing but I think it'd be a huge value add for the company.
- Ability to take notes in more areas of the platform. AB Tasty lacks some of the robustness, in terms of project management, that you find in VWO. Ultimately this isn't a pain point, just a nice to have.
AB Tasty Review
- Reports are easy to understand and interpret for both myself and clients
- Customer support is always very helpful and responsive
- They got rid of graphs which were an important part of showing clients' performance.
- Preview links should be able to be shown if you navigate to another page.
Great platform with a wide variety of features
- Widgets.
- Personalization.
- Preview mode.
- The editor.
AB Delicious
- Onboarding users onto the AB Tasty platform is quick and painless and does not require a technical background.
- AB Tasty plugs in really well as the next step after UX has done their user testing, providing the quantitative analysis to their qualitative analysis and helps identify areas of opportunity.
- AB Tasty's reporting suite is easy to understand and helps prevent "analysis paralysis".
- One thing that we would find helpful, and I'm not convinced it would be AB Tasty's role, is a way to do some basic modeling and projections based on the experiment results. What might we expect if we roll out this change?
AB Tasty - Terrific, Easy Tool with Grade A Customer Support
- Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
- Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
- Consistently updating features and functionality.
- Does a real nice job with the reporting dashboards.
- Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
- Perhaps an improved folder and tagging system for easier organizing.
AB Tasty works great for our startup running on a SPA
- User-friendly interface
- Works well with single page application
- Customer support
- Never experienced a bug
- Reporting (they have been working on that)
AB Tasty, an innovative solution for successful websites
- Account Managers understand our needs and always listen to our technical or strategic questions.
- Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
- AB Tasty's interface is complete, intuitive and innovative.
- It would be useful to have more examples of winning tests in different industries, it is always inspiring.
- Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
- Simple one-tag implementation allows you to get up and running in minimal time.
- In-page visual editor allows changes to be made to the site without technical expertise.
- Dedicated account and technical support with impressive turnaround times.
- Strong segmentation and personalisation options.
- Huge range of integrations.
- Occasional glitches within the visual editor, especially with responsive content.
- Better debugging tools when testing experiments locally i.e. a preview environment.
- Occasionally when adding goals in to the reporting tool, they will not load immediately.
Best A/B solution: AB Tasty
- Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
- A/B campaign tests with easy to read indicators.
- A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.
AB Tasty - great start to AB Testing.
- Great for testing features that you want to build
- Great for doing quick iterations for feedback
- Great for learning the basics of AB testing
- The user interface is quite clunky and could do with some improvements.
- They could also do a better job onboarding customers with little experience.
- When you want to test functionality that it has prebuilt.
- Text changes and other image changes.
- Where there are several variants which you want to test and allow other parts of the organisation to self-serve.
- Complicated pages such as those behind a login are harder to do and should probably be done a different way.
The best AB Test Saas out there!
- Simple interface, easy to use dashboard, reporting, editor and targeting options.
- Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
- Great support form the team to help mazimising efforts and tests.
- Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
- Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.
Improve your conversion rate with AB Tasty !
I'm currently working as an e-commerce project manager at THOM. I am in charge of the user experience and optimization/projects for histoiredor.com/marc-orian.fr & orovivo.de.
We have used AB Tasty for almost 1 year for:
- Personalization (banner, countdown banner, reengagement modal, advertising modal.)
- AB tests
We used AB Tasty to make careful changes and validate them before going on line. We also used it to validate a hypothesis and prove that an opinion about the best experience can be proven wrong through an A/B test. And we used it for personalization because the tool is quite simple. We can do a lot of things with all of the available widgets without disturbing our IT team.
- Easy to install
- Segmentation (lot of criteria available)
- Great support
- Need their support or a developer on your team if you want to do some complicated tests
- A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
- A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
- The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
- Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
- One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
- Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
AB Tasty is now [being used] inside all marketing teams across all companies of the group. We started with the acquisition department to optimise both the volume and cost of leads. We then integrated this approach to increase the conversion rate on the order forms. We're now working on up-sells/cross-sells and renewals efforts.
After having reviewed Optimizely, Kameleoon, and AB Tasty... we benchmarked the last 2 solutions for 8 weeks. I was already using Kameleoon for a non-profit organization for 18 months but I opted for AB Tasty for an entire commercial group of 9 entities. I was convinced it was the right choice. I'm not the only one today. Provided you solve the minor issues while onboarding staff on the solution for their first tests... they will soon be autonomous. Some are now addicted to A/B testing. The ROI is excellent.
- Increase conversion rate on leadgen pages by more than 22%
- Increase content sharing on social networks for a petition by... 1870% (from 0,5% to almost 10%)
- Increase ratio of recurring/one-shot donations for a non-profit organization by 285% (from 7% to 27%)
- Reporting and "insights" are great, but we [wish] AB Tasty could automatically analyze all the segment combinations to bring valuable info (like 8% overall increase but covering +16% on mobile and -2% on PC so we should exclude this segment from this optimized version).
- Overall control on tests to send warnings like "you should not stop this test until it runs for one complete week", or "you should not consider overall performance as it is not stabilized" (when conversion curves are crossing each other so the winning version is not always the same...).
Difficult to handle a lot of content modifications or reorganizations in one single test. Use a new page instead and create a traffic split. Never used the classification of the pages visited during sessions (not well marketed or too complex?).
Good tool and support for your CRO project
- Clear and easy user environment.
- Quick implementation for new functionality
- Support
- Widgets and third party integrations
- Calendar to plan all my content tests, but I think they are working on it.
- High level CRO project audit, but we haven't asked about it, maybe they have this service.
An A/B testing solution essential for our business
At La Croix, we mostly use AB Tasty as a personalization tool. We have a large number of personalisations to follow the client life cycle. AB Tasty's plugin library is very useful for us.
- Great client support. We have a dedicated optimization consultant that is available for us and help us in the implementation of our tests and personalizations.
- The solution is very user-friendly. Even though the software users need to have some basic knowledge of HTML, the UX is pleasant to use.
- AB Tasty has a great variety of plugins. It is useful when doing marketing actions like pop-ins, expand banners etc.
- There is no easy way to manage the personalization. For example, if test 1 is displayed then test 2 should not. We have to manually exclude tests/personalizations.
- A friendly interface - made for the marketing team
- Some scenarios are already programmed in the solution, which helps a lot
- The account manager is really present and provides us with lots of inputs and advices.
- AB Tasty could offer or provide a more technical formation for those who want to use the less common functions.
- AB Tasty could organize once a month a meeting with some of their customers in order to exchange on a subject defined upstream.
AB Tasty is Delicious!
- Great graphical user interface
- Unlimited tests can be run
- Fantastic support and developers
- Great pricing structure
- Code editors are simple, reliable and support JS, CSS and HTML
- Feature rich content
- Able to work on almost all dynamic content through GUI
- Needs a way to force users into variations on live browser if not included (I believe it is being worked on).
- Improved heatmap feature (I believe it is being worked on).
A good AB testing tool
- Making simple A/B tests has never been easier
- If you have someone skilled in Javascript / CSS / HTML on your team, you can easily make significant changes in your UI
- When a variant is a winner, just change the deviation to 100% until your IT has developped it
- Even if the GUI is good, you often have to write some JavaScript to set up your tests
AB Tasty Review
- Great report/dashboard
- Ease of use
- UI seems old
- Slow performance
"AB Tasty" is what you need!
- AB Tasty is really easy to learn and use. Our consultants are up and running quickly without the need for heavy training. This is much appreciated when resources and timing are short. Next, they are independent to make change to the client pages. They don’t have to wait for technical validation and deployment, which means they can test and act really quickly for better results.
- Our clients often have very specific test scenarios in mind, which involve targeting users based on different criteria such as their behavior, the traffic source they are coming from … This is something that AB Tasty handles very well with advanced targeting options. We almost can answer positively to all our client requests.
- The AB Tasty support team is fast to answer our requests and its feedback is always valuable. It’s important to have someone we can talk to to get things sorted out quickly without waiting 1 or 2 days. It helps us to be more reactive and get things done right away so we can move to the next topic.
- It’s inherent to most of client-side tools, but testing modifications that impact the client back-office or database is not possible or quite difficult: we have to ask the client to host the technical changes on a new page and then use AB Tasty split mode to redirect users to the correct pages.
- Some user interface details can be made clearer and it lacks some contextual help to avoid having to get back to the help center when you need more information. For instance, the” multi page” options is not intuitive and more explanations on how to use it would be appreciated. We lost some time in exchanges with the support to get it right.
- The interface is clear and easy to use.
- Tests are easy to launch , with the possibility to target it.
- The dashboard is clear and, one more time, easy to use.
- Contextual help might be helpful
- The possibility to get a summary of results by e-mail each day or each week